What's in your strawberries?
Why are strawberries so irresistible? Do the strawberries you pick in the wild really taste nicer than shop-bought ones?
Have you ever wondered what makes the colour, taste and smell of strawberries so attractive? Why do the ones you might find growing wild seem tastier? Is there something in the chemistry? These are questions close to the heart of strawberry producers as they call on science to help them develop their sweetest, juiciest, most fragrant and appealing fruit.
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