Anti-wrinkle potions

Using anti-wrinkle face cream

Source: Africa Studio/Shutterstock

The market for skin care products to help combat the signs of ageing is massive, with global sales projected to reach US $69.6 billion in 2010

As we get older our skin begins to show the outward signs of ageing with more wrinkles and sagging. There are numerous factors at work, including gravity, sun damage (photo-ageing) and even the way we use our facial muscles. What is it about the structure and chemical composition of the skin that is transformed with age and do skin care products such as anti-wrinkle creams really work? 

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