Who is chemistry for?

What would happen if we accepted that chemistry education does not have to be based upon ideas about atoms or calculations?

Since the post-war period, science education has been the focus of successive government intervention, but so far the supply of scientists has failed to meet the demand expressed by employers.  Rather than focusing on luring in future specialists, should we not reconsider how to make science appeal to a far wider audience and use this to form the basis of a greater breadth of future recruitment?