This is a 10 credit module designed to lead students through the various stages of taking a new product from concept to market.
Downloads
Chemistry: idea to market - module handbook
Handout | PDF, Size 1.33 mbChemistry: idea to market - six workshop lesson plan
Tutorial | PDF, Size 0.8 mbChemistry: idea to market - handout: how to tackle a problem
Handout | PDF, Size 0.72 mbChemistry: idea to market - handout: introduction to marketing
Handout | PDF, Size 1 mbChemistry: idea to market - handout: marketing task (Apple)
Handout | PDF, Size 0.73 mbChemistry: idea to market - handout: marketing task (Ryanair)
Handout | PDF, Size 0.73 mbChemistry: idea to market - handout: ways to protect your idea
Handout | PDF, Size 0.74 mbChemistry: idea to market - handout: scale up and manufacture
Handout | PDF, Size 0.84 mbChemistry: idea to market - handout: teams and teamwork
Handout | PDF, Size 0.63 mbChemistry: idea to market - further reading: business to business selling
Handout | PDF, Size 0.73 mb
Additional information
This is a 10 credit module designed to lead students through the various stages of taking a new product from concept to market. By taking the module students have the opportunity to develop their professional skills and gain commercial insight at the same time. Teaching is structured around a series of workshops and case studies.
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