This module asks teams of students to estimate the market value of a number of potential projects with a chemical background. This resource contains all the information necessary to run the Market Research module, including a Tutor Guide, Student presentation, video lecture on Market Research and a guide and resources for the Chemistry Stock Market Game.

Commercial skills for chemists: finding out what people want

Commercial skills for chemists: what makes a good commercial invention?

Commercial skills for chemists: the differences between features and benefits

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It is a good idea, but not essential that students have already completed the module on Innovation, where the case studies are introduced

Learning outcomes: Students should learn and retain the distinction between the features of a technology and the benefits it brings to its users/customers. They should understand the different types of market research (primary vs secondary and qualitative vs quantitative). They should know what is meant by business model, and market segmentation. They should also understand how to find basic market information online and via free sources, and where to find commercial research. 

This resource and its components are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.